✨What Surprised, Inspired, and Challenged Us at ISPOR 2025: Clinakos Inc.’s Field Notes✨

After four whirlwind days at ISPOR 2025 in Montreal, our Clinakos team returned with notebooks full of ideas, a few new friends, and a renewed sense of where HEOR is heading. Instead of a classic list, here’s a look at the moments and insights that stuck with us- and why they matter.

💡The Power of Unexpected Partnerships
We watched a panel where a patient advocate, a data scientist, and a payer executive debated the future of value assessment. The consensus? The most innovative solutions are emerging at intersections: where patient stories meet algorithms and policy meets practice. The message was clear: the future belongs to those who reach across silos.

💡Real-World Evidence: No Longer “Nice to Have”
One session asked, “Is RWE finally ready for prime time?” The answer, resoundingly, was yes. We heard about regulators demanding RWE in submissions, payers using it to shape coverage, and researchers leveraging it to answer questions that randomized trials can’t. The takeaway: if you’re not investing in real-world insights, you’re already behind.

💡Patients as Co-Designers, Not Just Participants
A highlight was a workshop where patients critiqued study designs and value frameworks. Their feedback was candid and sometimes uncomfortable, but always invaluable. It’s clear that patient engagement isn’t a checkbox; it’s a mindset shift. The best research now starts (and ends) with the people it’s meant to help.

💡AI and Digital Health: From Hype to Hands-On
We saw live demos of AI tools that can predict health outcomes and digital platforms that make clinical trials more inclusive and efficient. The most exciting part? These aren’t just prototypes- they’re being used today to make healthcare smarter and more accessible. The digital future is here, and it’s already changing the game.

💡Equity Isn’t Optional
A recurring theme: equity must be woven into every decision, every dataset, every policy. Whether it was a session on access in low- and middle-income countries or a debate on bias in algorithms, the call to action was unmistakable. The next frontier for HEOR is making sure innovation benefits everyone, everywhere.

ISPOR 2025 wasn’t just a conference- it was a reality check, a brainstorming session, and a celebration rolled into one. At Clinakos, we’re more committed than ever to building solutions that are collaborative, data-driven, and above all, human. If you want to talk about what’s next in HEOR, we’re all ears.

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